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Dear Chris, let’s stop pretending everything is okay
Dear Chris, let’s stop pretending everything is okay

A message to the next prime minister of New Zealand (October 2023).

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Daniel EbJanuary 9, 2024Comment
The moat around our family farming business
The moat around our family farming business

Right now, it’s a shallow ditch with promise.

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Daniel EbJanuary 9, 2024Comment
Tradition vs transformation: changing the family farm
Tradition vs transformation: changing the family farm

The speed of change – too fast, too slow – is tough for everyone in my family.

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Daniel EbJanuary 9, 2024Comment
A moment in my daughter's future
A moment in my daughter's future

An imagined conversation about looking for purpose.

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Daniel EbDecember 13, 2022Comment
Coca-Cola cowboys and our failing food system
Coca-Cola cowboys and our failing food system

Purchasing power vs the people

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Daniel EbJuly 10, 2022Comment
Good protest farmers. Now let’s make progress.
Good protest farmers. Now let’s make progress.

How do we channel a groundswell?

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Daniel EbJuly 10, 2022Comment
A job with purpose
A job with purpose

Entry-level comms and digital marketing position

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Daniel EbJanuary 19, 2022Comment
Why Open Farm Days Matter
Why Open Farm Days Matter

When ‘telling our story’ isn’t enough. It’s time to get real.

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Daniel EbFebruary 16, 2021Comment
Farmers. Be Brave.
Farmers. Be Brave.

Urban Kiwis want to be closer to farming. Here’s the case for opening up the gates.

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Daniel EbFebruary 16, 2021 Comment
A National Food Strategy: From the People on up
A National Food Strategy: From the People on up

A National Food Strategy is an expression of who we are - it must be rooted in our landscape, Maori identity and human dignity. It was a privilege to edit this piece for Eat NZ CEO Angela Clifford.

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Daniel EbJuly 26, 2020Comment
Covid & the End of Consumerism
Covid & the End of Consumerism

Covid is the handbrake on a suicidal economic model. Now is the time to simplify our lives.

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Daniel EbMay 25, 2020Comment
Courage in Crisis: Lessons from History
Courage in Crisis: Lessons from History

Stories to inspire as we stare down crisis.

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Daniel EbApril 7, 2020 Comment
Only One Way Forward for Farming. Together.
Only One Way Forward for Farming. Together.

How a family argument about a fence represents the coming together of the old and new scripts for farming.

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Daniel EbApril 6, 2020 Comment
Our Farmers are Hurting. Time to Change.
Our Farmers are Hurting. Time to Change.

A quiet revolution is growing on Kiwi farms. As debates on water and emissions grind on, a new group of farmers are showing us the way forward – regenerating the land, and themselves.

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Daniel EbApril 6, 2020Comment
Stand for Something and Mean it
Stand for Something and Mean it

NZ Food belongs in the experience economy - a market where our values are as important as our products. In this market, we have to tell our story through actions and principles, not messaging.

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Daniel EbJuly 23, 2019Comment
Protecting the NZ Food Story
Protecting the NZ Food Story

In the age of the connected consumer, what we do is who we are. Are we committed to treating our animals with dignity, or not?

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Daniel EbMay 15, 2019Comment
Farming in the Age of Disrupted Food
Farming in the Age of Disrupted Food

As Kiwi food producers, we need to ask hard questions about how we got here, why we grow and our true value in the modern food system.

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Daniel EbApril 28, 2019
We Need a National Year of Service
We Need a National Year of Service

The response to the Christchurch terror attack showed us what kind of nation we could be. But talk and good intentions won't get us there - we need brave policy

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Daniel EbApril 17, 2019
Meaning, Not Marketing: NZ Agriculture & The Experience Economy
Meaning, Not Marketing: NZ Agriculture & The Experience Economy

How do we farm when value keeps changing?

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Daniel EbNovember 19, 2018
Lead like a Pirate
Lead like a Pirate

Pirates - the misunderstood pioneers of HR and team leadership.

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Daniel EbOctober 8, 2018
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