https://www.dirtroadcomms.com/home daily 1.0 2025-05-21 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1704772421020-B8W3BLFQ9R49XS80J9LG/shutterstock_2374230599+-+Copy.jpg HOME https://www.dirtroadcomms.com/words daily 0.75 2025-07-28 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1704773561207-3RQAF6XI5TLTKPZHLACU/shutterstock_2374230599+-+Copy.jpg WORDS https://www.dirtroadcomms.com/words/2024/1/9/dear-chris-lets-stop-pretending-everything-is-okay monthly 0.5 2024-01-09 https://www.dirtroadcomms.com/words/2024/1/9/the-moat-around-our-family-farming-business monthly 0.5 2024-01-09 https://www.dirtroadcomms.com/words/2024/1/9/tradition-vs-transformation-changing-the-family-farm monthly 0.5 2024-01-09 https://www.dirtroadcomms.com/words/2022/12/13/a-moment-in-my-daughters-future monthly 0.5 2022-12-14 https://www.dirtroadcomms.com/words/2022/7/10/coca-cola-cowboys-and-our-failing-food-system monthly 0.5 2022-07-11 https://www.dirtroadcomms.com/words/2022/7/10/good-protest-farmers-now-lets-make-progress monthly 0.5 2022-07-11 https://www.dirtroadcomms.com/words/2022/1/19/a-job-with-purpose monthly 0.5 2022-01-27 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/3c4e7ebe-93ad-42df-99cc-db8870ceff39/IVDM_Open+Farms_Social_+149.jpg WORDS - A job with purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dirtroadcomms.com/words/2021/2/16/why-open-farm-fays-matter monthly 0.5 2021-02-17 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1613529935005-40550OF5KK25KZFX25TA/Braeside+1.jpg WORDS - Why Open Farm Days Matter https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1613529889196-F2IX23JOWZQ7FLV15K5F/River+Terrace+Dairy+1.jpg WORDS - Why Open Farm Days Matter https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1613529866597-HRNSL5PL0PQ4O5697CTV/Untamed+Earth+1.jpg WORDS - Why Open Farm Days Matter https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1613529915576-FGD0JPYM4FUEBEZDYDS1/Earthbound+Honey+1.jpeg WORDS - Why Open Farm Days Matter https://www.dirtroadcomms.com/words/2021/2/16/be-brave-farmers monthly 0.5 2021-02-17 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1613527949871-0MUH22I2Y09MPGM6GF0A/101073_OpenFarms_Social_Genuine+Experience_FB1_V2.jpg WORDS - Farmers. Be Brave. An example of Open Farms messaging https://www.dirtroadcomms.com/words/2020/7/26/a-national-food-strategy-from-the-people-on-up monthly 0.5 2020-07-26 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1595739499897-9WX1Y7OTJ18373APAOFH/NFS.PNG WORDS - A National Food Strategy: From the People on up Eat New Zealand’s model for the Aotearoa Food Strategy https://www.dirtroadcomms.com/words/2020/5/25/covid-amp-the-end-of-consumerism monthly 0.5 2021-02-17 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1590444028326-SOT4DKYLPUW575XD349C/RetroSuburbia-SQ-800.jpg WORDS - Covid & the End of Consumerism Retrosuburbia by David Holmgren https://www.dirtroadcomms.com/words/2020/4/7/courage-in-crisis-lessons-from-history monthly 0.5 2020-04-09 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586241630362-OFSNOIJVPSZ5Z10HL93H/Liberty_Ship_Jeremiah_O%27Brien_%2815593289272%29.jpg WORDS - Courage in Crisis: Lessons from History A Liberty Ship https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586241558362-FDJHFJD2UCU4KWOXN3TV/Kyoto_Station_in_the_Meiji_era.jpg WORDS - Courage in Crisis: Lessons from History The modernisation of Kyoto Station during the Restoration https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586241378244-M3LDVX13YUYG1ABH1UOJ/image-asset.jpeg WORDS - Courage in Crisis: Lessons from History Soldiers of the Ehrhardt brigade occupy Berlin during the Kapp Putsch https://www.dirtroadcomms.com/words/2020/4/6/only-one-way-forward-for-farming-together monthly 0.5 2020-04-07 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586228565731-SDI92SWZ6MJOEZSAYWWP/dad.jpg WORDS - Only One Way Forward for Farming. Together. Dad and I https://www.dirtroadcomms.com/words/2020/4/6/our-farmers-are-hurting-its-time-to-change monthly 0.5 2020-04-07 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586224165470-S2L3RVOT8SB9ZVOM9V9E/4.+Crop+crackers.jpg WORDS - Our Farmers are Hurting. Time to Change. - Regenerative marketing in the USA - Crop Crackers https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586224172049-U3YY1NHD15XIN4R7B6IQ/5.+Regenerative+sausages.jpg WORDS - Our Farmers are Hurting. Time to Change. - Regenerative marketing in the USA - Pasture raised, regenerative sausagesrs https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586224074085-QPAASI47DVGOMIVDXQ8H/3.+A+regenerative+workshop+on+Mangarara+Farm%2C+Hawke%27s+Bay.jpg WORDS - Our Farmers are Hurting. Time to Change. A regenerative workshop on Mangarara Farm, Hawke's Bay. https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586223988719-0G0LKLBBRXZGP2JHUNJI/1.+The+core+principles+of+regenerative+agriculture.+Credit+General+Mills.jpg WORDS - Our Farmers are Hurting. Time to Change. Credit General Mills https://www.dirtroadcomms.com/words/2019/7/22/stand-for-something-and-mean-it monthly 0.5 2020-05-25 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1563917996810-C5WRJ6ALH7715UGYDI4N/Patagonia.PNG WORDS - Stand for Something and Mean it The front page of the Patagonia website in December 2017. How many brands are confident enough in what they stand for to take on a President? https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1563917871253-PIOUZD0WQ6A1W180FW9L/Glyph.jpeg WORDS - Stand for Something and Mean it Glyph - a molecular whiskey - is indistinguishable from it’s 24-year aged traditional counterpart. It retails for around $40 USD a bottle. https://www.dirtroadcomms.com/words/2019/5/15/protecting-the-nz-food-story monthly 0.5 2020-04-07 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1557957084617-GTU9HBXBM0L4FPKGXI8F/taste-pure-nature.jpg WORDS - Protecting the NZ Food Story Beef + Lamb NZ’s ‘Taste Pure Nature’ Provenance Campaign is worth protecting. https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1557957845193-R111YDH9PYGTFH2V3BRX/Headlines.PNG WORDS - Protecting the NZ Food Story We have a reactive relationship with animal welfare. We acknowledge and act after the fact. https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1557958097465-HIL56IE194LPR62IADXD/What+animal+welfare+story+will+we+tell.+Photo+credit%2C+Vessel+Finder.png WORDS - Protecting the NZ Food Story Which animal welfare story will we tell? We can’t do both in today’s market of connected, conscious consumers. https://www.dirtroadcomms.com/words/2019/4/28/farming-in-the-age-of-disrupted-food monthly 0.5 2019-04-30 https://www.dirtroadcomms.com/words/2019/4/17/we-need-a-national-year-of-service monthly 0.5 2019-04-17 https://www.dirtroadcomms.com/words/2018/11/18/meaning-not-marketing monthly 0.5 2018-11-19 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1542660633303-QGAH7NL2WESKD7ZSSOSK/KMPG+1.PNG WORDS - Meaning, Not Marketing: NZ Agriculture & The Experience Economy KPMG’s value web https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1542660593495-XRJLLWUGASIS4GSBZCU9/Building+a+Brand%2C+Headline+by+Headline.jpg WORDS - Meaning, Not Marketing: NZ Agriculture & The Experience Economy Building a brand - headline by headline https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1542526363611-ZICUTIB02VBDLUK9JWDI/cool+3.jpg WORDS - Meaning, Not Marketing: NZ Agriculture & The Experience Economy https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1542526364511-PRS1Y6HIIE6LURHY9M00/Cool+1.jpg WORDS - Meaning, Not Marketing: NZ Agriculture & The Experience Economy https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1542526365528-T5C3PGS9NHUJPJWOOGGG/Cool+2.jpg WORDS - Meaning, Not Marketing: NZ Agriculture & The Experience Economy https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1542660714740-KO7HUS6195RW91ZFEWN3/NZStory_Infographic_129609_AnimalWelfare.png WORDS - Meaning, Not Marketing: NZ Agriculture & The Experience Economy - An NZ Story Storytelling Asset https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1542660342617-JT85VGN8MCY66C8EBDZF/Project+Leapfrog.png WORDS - Meaning, Not Marketing: NZ Agriculture & The Experience Economy - Te Hono's Project Leapfrog https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1542660819856-ALXH0KUSLLR6W8R1DJ63/Experience+progression.jpg WORDS - Meaning, Not Marketing: NZ Agriculture & The Experience Economy Visualizing the experience economy https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1542660908073-WRXX4201W727HDWOSYXE/Oatly+%E2%80%93+a+milk-like+product+created+from+oats+-+had+this+advertising+campaign+banned+in+Sweden+after+pressure+from+industry+groups..jpg WORDS - Meaning, Not Marketing: NZ Agriculture & The Experience Economy This campaign for Oatly (a milk-like product created from oats) was banned in Sweden after pressure from industry groups. https://www.dirtroadcomms.com/words/2018/10/8/lead-like-a-pirate monthly 0.5 2018-10-09 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1539055052243-2WM3AFBCJOG8CPKOSX9Z/pirates+1.jpg WORDS - Lead like a Pirate There is more than one way to lead. https://www.dirtroadcomms.com/words/2018/9/6/nike-kaepernick-a-well-executed-flop monthly 0.5 2018-09-11 https://www.dirtroadcomms.com/words/2018/8/13/less-grass-more-grubs-new-zealands-agriculture-20-strategy-is-taking-shape monthly 0.5 2018-08-14 https://www.dirtroadcomms.com/words/2018/7/5/moving-on-from-meat-part-1-the-vegans-are-coming monthly 0.5 2024-05-13 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1530787496105-Y8TMI5RJDSFIJT6Q1NOQ/Fully+Raw.PNG WORDS - Moving on from Meat: The Vegans are Coming - @fullyrawkristina - 1m + followers https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1530787513664-L4L7D9GBQ8S2QV50IYT7/Game+Changers.jpg WORDS - Moving on from Meat: The Vegans are Coming - The Game Changers https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1530787449557-MD10MT7QU0N9J5HPOCD0/Food+Replacement+map.png WORDS - Moving on from Meat: The Vegans are Coming Credit: CB Insights https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1530788073749-26SBUONWDBDBN88NNVKD/bOBBY.jpg WORDS - Moving on from Meat: The Vegans are Coming - Credit: Dairy Cruelty AU https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1530787924092-ANKP7O592A28C4C3MALH/dairy_stockmanship_POD.jpg WORDS - Moving on from Meat: The Vegans are Coming - Credit: Dairy NZ https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1530786774001-T4DGY6I29S2NCR9WRXTV/Air+NZ.jpg WORDS - Moving on from Meat: The Vegans are Coming - The Impossible Burger https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1530787043121-3M9J8VATYQB9P5FV5CHC/B%2B+L+1.PNG WORDS - Moving on from Meat: The Vegans are Coming - Beef + Lamb NZ Report https://www.dirtroadcomms.com/words/picd18panelrecap monthly 0.5 2018-05-22 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1521022145928-WNK8MNOKYAFFHTIHWP02/Jason.jpg WORDS - Pain Points & Progress: The Future for New Zealand Agriculture & Tourism - Jason Dawson https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1521006638572-SHB8EPPKWUF9OEZZY0LE/Rod.jpg WORDS - Pain Points & Progress: The Future for New Zealand Agriculture & Tourism - Rod Oram https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1521006635694-JDQAJ7GWWP1R8EX9IQ61/Leigh.jpg WORDS - Pain Points & Progress: The Future for New Zealand Agriculture & Tourism - Leigh Catley https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1521021792634-ECW360D4T5G1ODXIUNMQ/Rod.jpg WORDS - Pain Points & Progress: The Future for New Zealand Agriculture & Tourism https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1521007928702-JIERGUHQFNM1KCXZMYP1/Yealands.jpg WORDS - Pain Points & Progress: The Future for New Zealand Agriculture & Tourism Yealands winery (Blenheim) - a model for heritage based storytelling. https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1521021840031-D3N1KTRLKH10YLOE1P1E/Leigh.jpg WORDS - Pain Points & Progress: The Future for New Zealand Agriculture & Tourism https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1521007465131-WV4AHLZQZ4LCE2EUTR4H/pure.jpg WORDS - Pain Points & Progress: The Future for New Zealand Agriculture & Tourism Kiwis and international tourists may understand "100% Pure New Zealand" in very different ways. https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1521100739907-WC82MEE72N549N0ETGQL/Jason.jpg WORDS - Pain Points & Progress: The Future for New Zealand Agriculture & Tourism https://www.dirtroadcomms.com/about daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/92fd5a02-24f0-4a4d-9a33-4a05d2f954f6/_DSC8087.jpg ABOUT - Daniel Eb https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1704773251062-O87AT9UXFWRNIMFBUF00/shutterstock_2374230599+-+Copy.jpg ABOUT https://www.dirtroadcomms.com/work daily 0.75 2024-01-17 https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586410702365-WOGJOKZKOKT47GXJPGF6/1200x628.jpg WORK https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1704786249071-DQ4FAP0WNL9BZ7XER4DJ/IVDM_Open+Farms_Social_+149.jpg WORK https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586407356987-P87IRZAB1A72ED0UXOO0/84430627_217432222983025_479082427959110420_n.jpg WORK https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1704786149367-MB6FXLS62UJEAP3KII6O/We%27re+Back_Instagram+Post_Open+Farms.png WORK https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586407356656-S8J6OMYUYQAW0LFPVGUY/83840357_194566301764514_6262999974445011746_n.jpg WORK https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1586407581335-Y0V761C1SCI7JH4QP2ZA/Open+Farms_Christchurch+event_+9.jpg WORK https://images.squarespace-cdn.com/content/v1/5a25f954914e6b6824a63dc9/1704773495572-JOOS116XS14YYHI32UBB/shutterstock_2374230599+-+Copy.jpg WORK https://www.dirtroadcomms.com/vote-for-kai daily 0.75 2025-07-30